A web geek, with a multi-disciplinary design background, focusing on web development and multimedia, I strive to implement and communicate professional web standards. Very competent in a proficient team environment, with high standards and dedication to apply best practices, usability, accessibility, interaction design, user centered design and create unique user experiences within an innovative and creative context in an evolving web and e-business environments.

usability expert Arabic Lebanon accessibility expert multimedia user centered design user experience interface design interaction design web consultant usability consultant maher berro web 2.0 usability web standards Lebanon best practices web development web design user centered design user experience interface design interaction design web consultant usability consultant design berro usability accessibility user experience consultant web work on the web user centered design multimedia development consultant web2.0

maher berro | interactive multimedia | 'the medium is the message'

Saturday, January 20, 2007

Native to the Internet

It would be hard to find or point out what is "native to the internet" since this entire digital world is based on metaphors of the real world, things we use and do on daily basis. It’s the real "physical" thing being customized, tailored and "digitized"; for instance, it’s all about using a digitized versions of: files, folders, papers, pages, archives, clips, desktop, attachments, copy and paste, editing, searching, templates, filing system, etc. The library, for instance, is the foundation of that archiving system as Rhodes and Sawday observed; the early systems of manuscripts and private/elite libraries pre Gutenberg where people –the ones who could afford and thirsty enough for knowledge– used to travel cross Europe to grasp information scattered in the layers of these valuables documents and scripts. Hyperlinks could undeniably have evolved from libraries indexes where information was listed by topics and themes; instead of ‘clicking’, you needed to walk around to the right/desired aisle amongst the high stacked shelves, or open the right/needed cards’ drawer. Alphabetical and chronological indexes could also be another old version of hyperlinks, using your thumb to separate all the topics starting with “A”, all the events on “March”, etc. Taking menus and pull-down menus as another example, it sparks the idea of being an imitation, an evolved version, of scrolls and ‘letters’ between kingdoms, war chiefs, lovers, governmental sanctions, etc; it is a form of hierarchy –alphabetical, chronological and status– of accessing information from top to bottom (the examples in mind: alphabetical indexes, calendars, written text [whether from left to right or right to left, it’s always from top to bottom], etc) which have become a standard taken for granted (ever imagined a calendar where December is high above January?). Eventually, these examples are amongst heaps that do constitute multimedia as well as being part of multimedia; not as indigenous or native in the true meaning of the terms, yet they are the foundation of the endemic internet.

Monday, December 18, 2006

Techno-Food

Technology and food has always been a long debate: food pills and genetically modified food (meat, vegetables and fruits) do exist before some of us were even born! From another perspective, the whole world populations used to be farmers, growing their own food; how many farmers do you know? Hardly any! How many modern farmers – modern farmer referring to any information and/or technology related practitioner/individual, who is taking part in cultivating technology – do you know???

In a way, it sheds some light on the future of online meals ordering. However, it is a simple example of how our lives, as individuals, are being recorded; each one of us is digitized, a digital number in cross-multi databases. GPS (global positioning systems) are no longer microchips injected under spies’ skins; they exist in our mobile phones, cars, portable computers, credit cards, etc; where we are, with whom, what we are buying, using, etc. Eventually, a digital profile for each individual will exist (it already does), it would list your preferred and/or favourite restaurant, drinks, groceries, cloths and shoes brands, books, weekends’ runaways, your medical records, vital signs, social interaction status, the list is endless.

Friday, November 24, 2006

Violence and adult content!

Banned computer and video games are another aspect of ‘on the edge’ of the media; some would argue that media is a double edge sword, although we all would agree that its benefits are way more than its vices; just like the internet allowed pornography to be accessible and widespread; or terrorists claims, demands, threats and messages of kidnappings; or use of mobile and emails for school bullying (there even is a game on school bullying!); etc. I guess the issue here is the set of rules and regulations standardize by governments and most importantly, social behaviour as well as individuals and families nurture in respect to ethics, values and norms. It is also worth mentioning the lack of convenient decisions/rules based on appropriate and relative research: Graffiti is a form of art, "freedom of expression" which if ever given the opportunity of providing art spaces (i.e. Canada) there would be a notable decrease in demand on such games. Australia is not the only country to ban similar violent and/or adult video games, censorship is also applied in New Zealand, China (for disrespecting Chinese culture and history), and Greece (any type of video game is illegal!) to name a few.

Why would there be adult content in children’s games from the first place? Why would they design "coffees" and code them in a findable/accessible way? When I think about it, the designers of the game are very aware of the market and are targeting these teens/users from different angles, violence (unrestricted violence in doing/applying everything the society would stand against) and adult content; both angles are highly desired, addictive, and rewarding to that specific group age despite the un-ethicality.

Should really make us think! Are we, as consumers of media, unable to distinguish from the virtual and the real world?

I would say… Yes and No… for a whole set of reasons.

What do you guys reckon???

Tuesday, October 17, 2006

Digital Cultures

Gerard Goggin’s ‘The Internet, online and mobile cultures’ was quite a read. Goggin is interpreting the status of media in the Australian context, focusing on Australian corporations leading the way and/or taking part in sharing the pie; his concerns are related to Poster’s discussion of ‘the dominant English on the internet’ since English should not be entitled to the ‘American power’. Media in general are mostly governed, ruled and/or operated by American policies, a fact commonly acknowledged with the example of the media of TV/news: propagandas of the superiority of one nation, one perspective and the indirect/hidden aims of its own interests. Another example also highlighted by Poster on multiculturalism, is the relation of the second media generation and ethnicity; in one episode of the Simpsons, it caught my attention when Homer commented on his perspective of the world’s nations (an American understanding and perception) “Christians, Jews and miscellaneous’ which underlines Poster’s affirmation of the lack of an anti-discrimination set of rules in our societies. Eventually, the internet can be regarded as an illustration of the expression “it’s a small world”, a world where all contributors will keep on shaping it and projecting its future; Goggin’s expresses the internet being an user-generated context, as such, users cannot be limited to one sect, one nation nor one perspective when it’s a tangled network, the individual, the family, the community, the nation, the world.

Another point worth indicating is Goggin’s discussion on the convergence of media, which Poster discussed years before as converting into a single interactive information industry. Goggin highlights the mobile aspect of the convergence of media, designing media tools to be as much inclusive as possible, iPods, mobile phones, PSP’s, Palm handled PC’s; it can be also discussed that the future of design is ‘services’ design, especially when studying the online communities and social softwares being on top of the spectrum.

Tuesday, October 03, 2006

Postmodernity

Postmodernity (also called post-modernity or the postmodern condition) is a term used by philosophers, social scientists, art critics and social critics to refer to aspects of contemporary art, culture, economics and social conditions that are the result of the unique features of late 20th century and early 21st century life. Among these features are included globalization, consumerism, the fragmentation of authority, and the commoditization of knowledge.[Wikipedia]

Personally, I would tend to add “technology” as a sect of the above definition for the reason that keeping up and engaging on many levels with technology - its continuous change, development, transformation, expanding, and most importantly its fusion with people’s daily tasks - makes us postmodern. It’s not only physical engagement with technology that counts; mental incentive is the higher drive for synchronising our states, since evolving based on a need and a must is what rendered cave men today’s architects of the future.

Relating postmodernism and multiculturalism, virtual communities are not a replacement of real communities, yet, they complete each other (in a sense) and are related to each others. A simple example, in my humble opinion, is Flickr as one example of social software, forums, academic online discussions (to mention a few) as well as the multiple shapes of communicating socially via technology; not only as a way of bridging time and space in the confinement of a mutual goal, but as a way of strolling in parallel and effectively in communicating any certain message on both the levels of real and virtual.

Saturday, September 09, 2006

Shaped by Technology

All types of media mostly generated and communicated by technology are shaping our thinking, behaviours and our lives (more or less). The relation to performativity [the daily behaviour of individuals based on the norms of the society in which they live (Wikipedia)]; eventually, we live in a society highly impacted by technology reflected through a number of media mediums.

Though I am sure it applies to all of you guys, along with millions of people around the world, I may be describing myself when I state my ‘incompleteness’ without one, if not all, of the media ways I got myself accustomed almost every day; my mobile, my music player, my computer, my internet [with its wide selection of email, blog, multiple examples of social software, etc], my TV, my palm handled, to mention a few. Here is a worth reading article about how technology is shaping our lives, to which many of you would relate: Can you imagine your life without a cell phone? A computer? A TV?.

Some argue that our thumbs are getting bigger due to the daily and constant exposure to mobile and most technological devices. What do you think about that!!!

Wednesday, February 01, 2006

Creative thinking, writing and design


There is this joint Master degree being offered for the first time in Lebanon, where LAU is part of it!
...more about it

This part of the module will focus on the intellectual linkage of art, design and technology. Students will also be presented with a range of criteria to analyse the context of creative practises in new media. 50 students will be selected to participate in the first online phase of the course.

Personally, I have been up close and personal with some of the candidates discussing their proposals and approaches. It is very interesting to engage from a third party perspective and evaluate the journey I have been through, through the lenses of that course.

The proposal should be a project idea for a creative digital production in the fields of art, design, and technology, expressing your reflections on traditional and contemporary Arab culture. You might want to consider it more as a digital media art project, or a design project that makes use of digital technologies. So, you have to present us with a proposal for such a project, and how you would plan to work on it during Part 2 and 3.

What the evaluators will be looking for in the proposals are:
- fresh ideas with an aesthetical approach
- artistic imagination and creative interpretation
- critical perspectives with socio-cultural implications
- use of technology as an expressive language etc. but yet the project should be very much accessible and feasible