A web geek, with a multi-disciplinary design background, focusing on web development and multimedia, I strive to implement and communicate professional web standards. Very competent in a proficient team environment, with high standards and dedication to apply best practices, usability, accessibility, interaction design, user centered design and create unique user experiences within an innovative and creative context in an evolving web and e-business environments.

A user experience designer with a vast knowledge and experience in usability, accessibility, web standards, SEO, user centered design, interaction design and front end development. Maher Berro has been involved in many roles, including usability expert, web specialist, interaction designer, information architect, web designer, front end developer, accessibility expert; he also has a solid experience in telecommunication applications, web portals, intranets and websites including both English and Arabic usability review, accessibility for web and interactive devices, user testing, mobile application in both English and Arabic context. A solid experience in web and software development methodologies and processes, agile development, also acting as Visual Development Team Lead at element^n, Beirut, Lebanon; catering for international and regional business solutions, usability and accessibility, user centered design, user testing, usability testing. usability expert Arabic Lebanon accessibility expert multimedia user centered design user experience interface design interaction design web consultant usability consultant maher berro web 2.0 usability web standards Lebanon best practices web development web design user centered design user experience interface design interaction design web consultant usability consultant design berro usability accessibility user experience consultant web work on the web user centered design multimedia development consultant web2.0

maher berro | interactive multimedia | 'the medium is the message'

Tuesday, March 01, 2011

The simple two-step process

"Step one: Open all doors. Learn a little about a lot. Consider as many options as possible, then add more.

Step two: Relentlessly dismiss, prune and eliminate. Choose. Ship.

The problem most people run into is that they mix the steps and confuse them. During step one, they aren't open enough, aren't willing enough to consider the impossible. And then, in step two, fear of shipping kicks in and they stay open too long, hold on to too many options and hesitate.

Simple doesn't always mean easy.
"

by Seth Godin

It's interesting to see the dynamics of the interaction amongst teams and projects when drawing back on experience. I would non-reluctantly avow that I have been on both extremes; yet, the proper recipe is a the right amount of the ingredients, being it arrogance, guts, knowledge, perception, and most importantly, awareness and skills!

I feel pity for the teams who miss on the values, on many levels. Being in a position where I was very fortunate to experience remarkable production, efficiency and success makes it trivial to critique the other side of the fence...

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A web geek, with a multi-disciplinary design background, focusing on web development and multimedia, I strive to implement and communicate professional web standards. Very competent in a proficient team environment, with high standards and dedication to apply best practices, usability, accessibility, interaction design, user centered design and create unique user experiences within an innovative and creative context in an evolving web and e-business environments.

A user experience designer with a vast knowledge and experience in usability, accessibility, web standards, SEO, user centered design, interaction design and front end development. Maher Berro has been involved in many roles, including usability expert, web specialist, interaction designer, information architect, web designer, front end developer, accessibility expert; he also has a solid experience in telecommunication applications, web portals, intranets and websites including both English and Arabic usability review, accessibility for web and interactive devices, user testing, mobile application in both English and Arabic context. A solid experience in web and software development methodologies and processes, agile development, also acting as ScrumMaster in element^n, Beirut, Lebanon; catering for international and regional business solutions, usability and accessibility, user centered design, user testing, usability testing. usability expert Arabic Lebanon accessibility expert multimedia user centered design user experience interface design interaction design web consultant usability consultant maher berro web 2.0 usability web standards Lebanon best practices web development web design user centered design user experience interface design interaction design web consultant usability consultant design berro usability accessibility user experience consultant web work on the web user centered design multimedia development consultant web2.0