What is QR best practice?
- Make sure the QR code serves a purpose and adds to the user experience.
- Make sure it leads to a mobile optimised site.
- Consider location. Look to place them where people have the time and opportunity to notice and scan them.
- Don't just use QR for the sake of it. You're spoiling it for those that use it well.
- Put it where people will notice it.
- Make the code big enough so people can scan it easily.
- Include a call-to-action (CTA) telling users what they stand to benefit from scanning the code
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